Broadcasting vs. Digital Transition: How Traditional Media and Digital Broadcasters Redefine the Market
Broadcasting vs. Digital Transition: How Traditional Media and Digital Broadcasters Redefine the Market
Blog Article
Terrestrial broadcast series have long been established as mainstream TV shows, produced and broadcast through traditional broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with global streaming giants, Watcha, and domestic platforms being representative examples. As media consumption habits evolve, competition between network-produced series and digital streaming platforms has intensified. Consequently, each platform is producing original productions and employing adaptive strategies to stay ahead.
Differentiation Strategies of Terrestrial Dramas
Terrestrial broadcast series focus on providing productions with widespread popularity while maintaining traditional storytelling methods. In particular, they actively highlight star actors to increase viewer engagement and produce dramas that appeal to a wide range of age groups, thereby securing a consistent fanbase. Additionally, leveraging their historical credibility and established reputation, they continue to offer traditional stories, ensuring stable viewership ratings. This allows audiences to have multiple options to engage with long-standing formats through various distribution channels.
Differentiation Strategies of OTT Services
OTT services are expanding their subscriber base by employing tactics distinct from network-based television. Firstly, they actively embrace emerging trends and unique structures, prioritizing originality and artistry over broad popularity. Secondly, they offer personalized selections that caters to individual tastes, targeting unique fan bases. Lastly, they focus on producing globally accessible media aimed at the global market, allowing them to grow their fanbase not only domestically but also across different cultures. Through these methods, OTT platforms are redefining the market in ways unlike traditional terrestrial broadcasting.
Competition and Collaboration Between Platforms
As terrestrial broadcasters increasingly enter the streaming space, competition has escalated. For instance, KBS and MBC operate their own streaming platforms, 'KBS Streaming Hub' and 'wavve', respectively, making available their existing TV shows on internet-based distribution channels. This effort helps sustain the relevance of traditional broadcasting platforms while engaging modern audiences. Meanwhile, the growth of new media services is reshaping viewing habits towards more on-demand entertainment.
Conversely, streaming providers are also solidifying their influence by partnering with legacy content producers. Netflix has gained a global following with K-content hits like 'Squid Game' and 'Hellbound', leveraging the drama production 후후티비 대체 capabilities of traditional industry leaders. This strategic alliance helps both parties leverage their advantages, fostering a richer content environment. As a result, the distinction between traditional and modern media continue to blur.
Ultimately, legacy TV series and OTT services are both rivaling each other and working together through their respective market tactics. Terrestrial dramas maintain traditional genres and general audience focus, whereas digital platforms provide genre-defying and globally targeted content. As strategic partnerships and merging between these platforms continue to grow, audiences can expect a richer and enhanced media landscape in the future.
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